Cenit
A brand ecosystem designed to help young people take real steps towards building their future.
Category:
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UX/UI Design / Branding & Identity / Design Thinking
The Creation
Cenit was my final thesis project at university. My group and me wanted to build a brand with a clear purpose: help young people find real tools and guidance to shape their professional future.
The core idea behind Cenit is that self-knowledge and community support are key to personal growth. The project combines different experiences; an app, an event, a game, a full communication system. All combined together by one mission: help people identify their interests, understand their strengths, and connect with others going through the same process.
Every touchpoint was designed to feel close, intuitive, and useful. The brand speaks in a clear and calm voice, and the visual identity was built to be flexible but recognizable. Something that could grow along with the people it’s made for.
Thanks to this project, I´ve learned to think in systems, not just in screens.
